Mobile Marketing - Are You Ready?

What comes to mind when you hear the term mobile marketing? Some may immediately think that this is about SMS marketing or that you need to have your own app. Not so. Mobile marketing is marketing on or with a mobile device such as a cell phone or defined as 'the use of the mobile medium as a means of marketing communication.'

According to KPCB Internet Trends 2013, 15% of internet traffic comes from mobile devices. There is no doubt that this number will continue to grow with more consumers coming to your website from a mobile phone. As a business, are you ready?

Mobile phone marketing allows you to significantly increase your customer base by tapping into their small, smart, hand held devices... literally at a swipe of the screen. If you're feeling a bit overwhelmed by the thought of mobile marketing or wondering if mobile marketing will actually help your business, here is something for you to think about.

Consumers are using mobile devices in vast increasing numbers in Asia. Check out these relevant facts:

- May 2013 - 32% of Japanese and 40% of Koreans own smart phones

- Chinese smartphone uses, at 240 million, outstrip USA users as 120 million

- Japan smartphone uses spend about $11.21 USD monthly to purchase via their phones

- In the last 3 years, mobile video traffic has increased 5,000% in the USA and a similar trend is reflected in Asia as well.

So what does mobile phone market growth mean to your business? It means new opportunities to reach out, promote or advertise to existing and potential customers, such as discount coupons & promotional offers on goods and services. It is a convenient way for you to keep in touch with busy consumers at any time of day. This is also a great method of getting data to customers quickly in a non-intrusive way.

Bottom-line. Mobile phone usage will in no way decrease - its growth curve is on a one way trajectory. Up! It's time for you to get your business ready for this incoming wave of traffic to your website.

Start by making your website responsive. Utilitizing a responsive web design approach provides an optimal viewing experience from mobile phones, to tablets to desktop computers monitors. In other words, when a user switches from their laptop to iPad or mobile phone, the website should automatically switch to accommodated for resolution, image size and scripting abilities. In a nutshell, the website should have the technology to automatically respond to the user's preference. Simply put, a responsive design takes a website and automatically repackages content to fit the device viewing it.

Still not quite convinced that this is a wave you want to ride? If it meant having higher product sales conversions, would that convince you? According to a Google report shared by Hubspot, 67% of users are more like to purchase a product or service from a mobile-friendly site. This means that if your site is not optimized, you run the risk of losing a large percentage of people who leave because it is not optimized for their consumption experience. Google has also said that it will rank sites optimized for mobile higher in mobile searches.

Here's the last bit of good news for you. If you're a small business that might be using a Word Press or Joomla website, you don't need to redo your entire website to be responsive. Ask your webmaster about finding a suitable plug-in for Word Press or component for Joomla. There are a few free options available to you. It's just a matter of doing your research to find what works best for you.

Now that should give you several great reasons to catch the next wave. What are you waiting for? Get ahead of the competition and convert those consumers who are already surfing their way to your business.

Pamela Wigglesworth is a Singapore-based American corporate trainer, speaker and Managing Director of Experiential Hands-on Learning, a training and development company. A resident of Asia for over 20 years, she works with companies across multiple industries to enhance their branding, marketing communications, personal communication skills and effectiveness in the workplace.

To learn more about Pamela, visit the Experiential website at www.experiential.sg or email her at courses@experiential.sg

Article Source: http://EzineArticles.com/?expert=P_Lorraine_Wigglesworth

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3 Must-Do's to Be Successful at Your Entry-Level IT Job

We all have to start somewhere and, for most of us, being new to the workforce means taking an entry-level job. Starting out at the bottom of the food chain can often feel daunting and disheartening. I mean, did you really spend four years studying computer science only to grapple with the complexities of a coffee machine? The important thing to remember is that it's not forever and, while you're on your entry-level journey, you might as well make the most of it! Here are the top three things you can try to elevate your experience:

1) Get to know yourself - College is often synonymous with self discovery but that doesn't mean you have to stop there. Sure, you've learned your preferences for pizza toppings and your tolerance level for booze--hopefully--but entry-level jobs provide the opportunity for a different, arguably more important, form of self discovery. Take the time to be observant you'll notice a lot about yourself. Are you the kind of person who needs to make lists to keep your brain organized in the office? Are you prone to slow, diligent work at a steady pace or faster bursts of inspired work with a lot of necessary breaks? Do you prefer independent projects or collaborative glory with a team? Figure out what you prefer at work and make note of it. If something doesn't work for you at your current job you can make sure to avoid it when looking for your next one.

2) Build your skills - One of the most obvious things you need to do at your entry-level job is build your skills. This ties in closely with getting to know yourself because the only way you find out if you enjoy something is to try it. A little tip from me to you is to remember that, in most scenarios, you won't be good the first time you try something. Practice makes perfect! Whether you're learning a new coding language or improving the depth of your Photoshop knowledge, you should always reach out of your comfort zone. Volunteer to help with projects that intimidate you. If you don't you'll never learn anything new! Additionally you should keep tabs on job postings for your dream job. Everyone has some idea of what their dream job would be like, but it's important that you obtain the required skills if you hope to eventually fulfill your dream. If there is someone in your workplace who has your dream job consider asking them to mentor you when they have free time. Make connections and keep branching out! That way, when you're ready to move on it will be a breeze for you to find your perfect position!

3) Know when it's time to leave - You need to stay at your entry-level position long enough to get to know yourself and build your skills but there's a time when you need to move on. Seth Godin, the famous American author and public speaker says, "You should quit if the project you're working on has a dip that isn't worth the reward at the end". I agree with Seth Godin to a certain extent; if your job is no longer rewarding you with newfound skills, job advancement or satisfying projects it's hard not to leave it behind. However, to make your resume look better, you should try to stay in your entry-level job for over a year (unless you're promoted from within, in which case, yay you!). At the same time don't get stuck in your entry-level position out of comfort or fear of the future. Remember, you don't have to resign as soon as you get the itch to move on, just start the search process!

Entry-level jobs are an important step in your career. After all, everything must begin somewhere! Make sure to get the most out of your first IT position by following the three steps above and reminding yourself that this is just the starting point, you've got a long way to go and so many directions to choose from. If you read the above and feel you've gotten the most out of your current position don't be afraid to move on!

Chelsea Babin is a writer for Camden Kelly Corporation, the premiere IT recruiting firm in Dallas/Fort Worth. We're the voice behind your resume. Check us out at: http://camdenkelly.com

Article Source: http://EzineArticles.com/?expert=Chelsea_Babin

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Chess - The Purpose of Each Piece

My favorite joke about chess is that it must have been designed by a feminist. Why? The King is the target. His movements are very limited. In fact, there is only one way that a King can move more than one square at a time. We'll discuss that later in the article. However, the only feminine piece on the board is the Queen. The Queen can move any direction on the board, and any number of squares. Her only limitation is that she cannot jump over other pieces. This makes the Queen the most powerful piece on the chess board, and the King is the most vulnerable with its limitations.

The pawns are the least valuable of all of the game pieces. On their first move, a pawn can move either one or two spaces forward. However, they can only capture another piece on the forward diagonal, to either side. Pawns are primarily defensive. How the pawns are developed is very important for the protection of the King. Pawns must work together, with the assistance of stronger pieces, in order to provide a good defense for the King. There is one other feature about pawns that most players fail to respect: Pawns are baby Queens. If a pawn makes it all the way to the 8th rank, it is promoted to whatever piece the player chooses, usually a Queen. This reality can have a major impact on the strategy of some chess games.

Bishops flank the King and Queen. Bishops can move an unlimited number of spaces, at diagonals only. However, bishops cannot jump over other figures. This means that a pawn must be moved to give a bishop a way to move out of the first rank and become an offensive weapon. There is one bishop on a white space and one bishop on a black space. And, these bishops never leave the color of spaces that they begin on. This fact plays into the strategies a player uses in developing his or her attack or defense.

Knights are to the outside of the bishops. Knights have to unique move characteristics. Knights can jump over the opponents figures. The Knight is the only one that moves two spaces and then one space to the right or left, in any direction. When a player learns how to use Knights and Bishops in combinations, their game will become much stronger.

Rooks are two tower-like figures on the outside squares, beside the Knights. Rooks can move freely on the rank and file, but cannot jump over the opponent's figures. Rooks are strongest when they work together, linked on a rank or a file.

Finally, what is rank and file? There are 8 files, straight forward and backward, on the chess board. There are also 8 ranks, straight side to side, on the chess board. This means that the chess board has a total of 64 squares for the chess figures to play on and develop a win by placing the King in check with the inability to move out of check. This is the object of the game, known as a checkmate.

Article Source: http://EzineArticles.com/?expert=Dan_Jenkins

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How to Start You Own MLM Company

A bunch of folks are claiming that to learn the best ways to succeed in-multilevel marketing is an uphill struggle. To be effective in-MLM or Network Marketing you need to inform yourself (Learn) as much as possible. The only method you should expect success from, is if you learn as long as you can and apply to your own work, so take a look at the pointers in this post and action exactly what works for you.

If you desire your NETWORK MARKETING company to be a success, then you have to have the frame of mind that your multi-level marketing company will certainly be a success. You need to concentrate on this as a true company and not simply a pastime that you could dabble with occasionally.

Multi-level advertising techniques aren't free, however you also shouldn't simply count on paying for advertising materials. Classified ads, paper, ink, telephone expenses, there are lots of points you have to consider, however make certain you keep a portion of your earnings for technical developments. New procedures for advertising and marketing come up frequently, so you must have some cash deposited to cover those costs, too.

It could take cash to earn money with multilevel marketing, so do not fail to remember that you may have to buy order to view a return on that financial investment. If you aren't all set to place any cash into developing a successful marketing company, maybe you should look in other places to find profitable chances.

Keep your website upgraded with fresh info. Individuals that are on the fence regarding signing up with the MLM community may come back to your website regularly to view exactly what's brand-new. If they get a feeling for the reality that your committed to your craft, they might feel a lot more comfy about subscribing under you.

MLM requires that you spend your time and some cash. When you get into it and begin increasing your business, you are likely to discover lots of methods to invest cash and grow your company. While it is essential to spend a little money, it is very important that you precisely pick the best options, and one method to keep on your own in check on this is to set a spending plan. A spending plan is a have to have when approaching network marketing and setting goals.

Leverage you efforts. Multi-level advertising is commonly concerning exchanging time for cash. If you take advantage of your time by setting up automated systems to do several of your universal mlm activities, you could have even more time to network directly, with individuals deserving of your time, that could in fact help your business grow.

Never ever EVER post on your multi-level advertising blog site or forum concerning individual concerns unless they associate with your company in a favorable fashion. For instance, posting that you had the opportunity to attend your little girl's baseball game today as a result of the versatility of your work is great. Uploading that your other half is leaving you because you're a needy hack is NOT. Watch exactly what you say online, it's there permanently.

Take at least HALF AN HOUR every single day to exercise. Exercising by choosing a lengthy walk, doing yoga exercise, or even raising weights can also raise your spirits and clear your thoughts. It keeps you healthy, meanings that you will not lose any kind of leads because of being sick in bed or, worse yet, in the hospital. You can not earn money if you're dead!

Keep your content understandable and to review. Use a detailed layout to make it as easy as possible for a visitor of any sort of degree to know the info that you are trying to pass on. Solution your visitors' problems as just as possible to keep them returning for more.

The moment you feel you have an excellent take care of on multi-level marketing, host some seminars to teach others what you have actually discovered. Not just can you compile leads with this technique, however you'll also make added earnings as pupils are greater than going to pay for your tips and methods. Give them a contributed to incentive of accessibility to a password-protected area of your website with further details and tools.

Keep your residence clean! Multi-level advertising could take a lot of time to preserve, but so could your place. If you constantly clean up after yourself you'll locate you need to allocate far less time to cleaning and have additional time to advertise on your own and your company, which is necessary!

You must exercise your recruiting strategy with a relied on friend just before starting your multi-level advertising recruiting initiatives. Sponsoring, like any sort of advanced social capability, requires encounter to best. If you have a few test runs just before doing your real recruiting, you acquire a little of that important experience and head into "real-time" recruiting with some confidence under your belt.

The ideas located in this article are a great location to start with your internet marketing. You could make use of the info below and consider additional info you can locate wherever you can and use it to your multilevel advertising and marketing endeavors. Apply on your own to the very best of your potential and success need to follow.

Hello, my name is Logan Brinsmead and I reside in Sydney, Australia. Years ago I realized that the world needed some form of alternative fuel, other then coal-->oil-->petrol. My concerns were to do with the environment and the condition of our planet, our children's home in years to come. I started making a website to promote my understanding of where we were headed if no one bothered to care or say anything about our treatment of this wonderful ball we call Earth. During this time I discovered many things about how things worked with the Internet Marketing world. So much so that I built up enough knowledge to be able to pass it on to benefit others that are looking into Internet Marketing.

So please support me and receive some great free content from my website. You can visit my website here:- http://logansinternetmarketing.com/blog

To you success and a happy future! Logan Brinsmead

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Use the 3+3 Online Marketing Strategy to Get More Targeted Website Traffic

One of the greatest challenges to running an online business is generating targeted website traffic. Creating products isn't that difficult. I can crank out a quality information product in a relatively short amount of time. However, reaching prospects through organic traffic methods is not easy. This is why it's so important to have a plan, a systematic approach to generating traffic. In this article I am providing a basic plan to help you reach your target audience. I call it the 3+3 online marketing strategy. Once you have mastered the techniques in this strategy, you can scale, and perhaps even outsource some of the work if you want to take it to the next level.

As the title suggest, this plan suggests things you'll need to do three times weekly and things you will need to do three times daily. This strategy is synergistic, meaning one task directly benefits another. This synergistic benefit will allow you to accomplish more in less time.

Lets begin with video uploads. I suggest you upload three videos per week and spread them out evenly throughout seven days. Of course these videos need to be highly targeted to your offer. If you believe your product is high quality and will add value to anyone who buys it and applies it, don't be shy about pitching it at the end. Include a clear call to action at the end of the video to tell people what you have to offer. Display a link within your video and provide a link within your description. Include good tags and you're set.

Lets cover blog posts next. The reason we started with videos is because we will repurpose this content for our blog posts. After you've uploaded a video, simply grab its embed code, paste it into a new post and write a short description above your video. I also recommend you use an image in each of your posts, so your visitors can pin them on Pinterest.

Now if you want to squeeze more out of your efforts, transcribe each video into text. You can then upload this text to your favorite article directory. You've now repurposed your videos for two additional traffic sources.

Now we'll cover things you will need to do three times daily: Tweets, Pins and Facebook posts. Lets begin with Facebook. I recommend three posts per day using creativity and good social media etiquette. Think about what people like and don't like to see in their news feeds. They like to see text images that are humorous, thought-provoking, heartwarming and even controversial. They don't like to see ads. Therefore, you'll need to carefully plan out your three posts each day. A typical day may consist of an image quote, a creative call to action asking readers to check out your latest blog post and another about one of your videos.

The same principle applies with Twitter. Mix it up and and be creative. You don't need to tweet two or three times a day promoting your blog. Include nonbusiness tweets and retweets. Remember what social media is all about. It's about interaction. It is important to connect with others socially to create an interest in your offers.

With Pinterest, You can create pins that point to your blog, your video, your Facebook Page, but you need to include more nonbusiness related pins too. Share your favorite recipes, hilarious images and ones that represent your interests. Pinterest is a fun, educational site that can greatly benefit your online business. However, as with other social media sites, you need to use it wisely.

That's basically it. This is a very simple, straightforward plan. It can be very powerful if you work it consistently and of course, have a good offer. There are times you won't feel like doing something (e.g. create a video), but if you push through and just do it, you efforts are going to pay off eventually.

Get free access to my free online business marketing plan: Free Online Business Plan

Scott Brooks is a successful internet marketer who has been helping people create and sell info products since 2004. Visit his blog at: http://sellinginternetproducts.com

Article Source: http://EzineArticles.com/?expert=Scott_Brooks

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The Most Exciting Things About The Elder Scrolls Online

The release of the Elder Scrolls Online has certainly revolutionized the entire market and you can be rest assured that you are going to fall in love with these kinds of games. The best thing about Elder Scrolls online is that it comes with various mind blowing features which can allow you to become an integral part of the epic-scale battle. In the article given below we are going to talk in particular about the most exciting things about this game. You must ensure that you pay proper attention here.

The major factions which you must select here are divided mainly into 3 different parts. The entire game play here is strikingly different from other prominent games and you can be rest assured that you are going to fall in love with the dissimilar factions here. The Daggerfall covenant, the Aldmeri Dominion and the Ebonheart Pact will definitely prove to be quite amazing for you. You can easily re discover this world of gaming by generating some fine results on the go.

Once you reach the level 10, you'll be able to explore the gorgeous beauty of this epic game. It has been created on a huge expanse and so you won't be disappointed here so that you don't end up on the losing side. This massive world will definitely prove to be a mind blowing one for you and you can easily rely on the gorgeousness here. There are multiple classes of warriors here and you can easily play one of them if you truly want to have great fun in this regard. It will definitely prove to be a life changing option for you.

The comfortable and familiar combat is quite simple to carry out and you don't really have to learn anything new here in order to look out for some fine options. The different customized options used here will definitely prove to be a great choice for you and you must reassure that you don't end up on the losing side. For any more help you can look out for some essential help. This is something that will definitely prove to be life changing for you.

The innovative perspectives which are present in the game will definitely appeal to you and you can be rest assured that you don't end up on the losing side. It is of utmost importance to keep your options open so that you are able to make the maximum amount of profits without much ado. The epic battles here are other major highlights of this game and they are also the reason why people love playing these kinds of games.

The fair loot system will definitely help you in making the right choice so that no issues bother you in the long run. In order to generate some fine results you'll have to ensure that you opt for some exciting things regarding the Elder Scrolls online game.

Article Source: http://EzineArticles.com/?expert=Sandra_Wilson_M

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How To Market Your YouTube Video Effectively

There are some things that you can do to market your YouTube videos effectively. You want to market your YouTube videos so that you can get more views to your videos and increase their popularity. If you've ever seen videos with millions of views and would like to know the secret to their success, then we will take a look at some of them in this article.

To market your videos, the first thing that you will want to encourage is to have people subscribe to your YouTube channel. Your YouTube channel is what people will use to get alerts when you have new videos available. So encourage the subscribing to this channel - it can boost your revenues and profits.

The next way to market your videos is with classified ads. There's a great site called usfreeads.com that is an excellent classified ad site to market your videos. It will cost you $9.99 a month to join but what you get in return is more than worth it. You get the capability of running unlimited number of ads to get more exposure for your videos.

You can also use Craigslist.org to promote your videos. Hopefully you've heard of Craigslist before but if you haven't, it's a free classified ad site that allows you to post classified ads about the products that you're promoting. I know there are a lot of people who are having success with selling on Craigslist and you too can be one of them.

The last way to market your videos is with forum marketing. Join a popular forum in your niche and drive traffic back to your videos. Stick to giving helpful information on the forum boards and give people a way to visit your videos. In the signature line of your posts, include your YouTube videos there for people to view.

If you're in the internet marketing niche, you will want to join a site called Warriorforum.com. The Warrior Forum is an internet marketing forum dedicated to helping you make money online. There is a ton of helpful advice on this forum and I think that you should take advantage of this free information before it goes to being a paid website.

The last way to promote your videos is with article marketing. Simply write up 400-500 word articles and submit them to the article directories. In your author resource box, link back to your YouTube videos so that you can get traffic to them. Inside of the article itself, don't link to your videos. Stick to giving helpful information and leave your self-serving link to the end of your article.

These are all great ways to market your videos, and I highly suggest that you use them today. Online marketing is all about getting more promotion to your website for a very low cost, and I think that all of these ways are very effective for helping you to do so. There are many more ways to get traffic to your YouTube videos but I think you'll be good to go with these methods listed here.

Good luck with marketing your YouTube videos.

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Article Source: http://EzineArticles.com/?expert=Adrian_Hargray

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