When Google changes its algorithm there are plenty of new traffic products that come out and some of them say that content marketing is dead. In fact I remember seeing one sales page suggesting that Google no longer wants new content - there's too much of it!
Content marketing is definitely not dead and here's why.
The more changes Google makes the better for those who write content for their visitor. So many people wrote content based on search engine optimization and manipulating where they would appear in the searches.
Keywords, back links, tags, etc. All these things could be added to make your website appear higher up the search engines. Lots of people did this and in turn Google found out more and more about how their system could be manipulated and what loop holes there were.
As soon as they found them they would update the algorithm and get rid of the weeds.
Over time it has meant that those who write content for visitors have seen less and less competition for showing up in the search engines.
Is it a lot of work? Well, yes, but your traffic grows with time and remains.
If you take a look at Google search trends you will see the following:
Back linking
The interest in back linking has increased over time and peaked at the end of 2011 and beginning of 2012. Since then peoples interest has decreased rapidly.
People know that anything they do to manipulate the number of back links to their website will be detected by Google and their site will be penalized.
Keyword optimization
The same can be seen with the trend for the search term keyword optimization. In this case there has been a gradual decrease since 2007.
Google has made it clear that keywords don't mean anything - it's now about keyword phrases and overall meaning of your content.
Content marketing
If we look at the trend for content marketing then we see something very interesting.
- This has always been more popular than the 2 search trends above, so there has always been a lot more interest in this topic.
- Since 2012 there has been an increase in this search trend and a steep increase during 2013.
So what does this tell us?
Content marketing is becoming more and more popular because marketers are at last realising that quality content is what Google is looking for because that is what people are searching for. Content that answers their question or search query.
Does this mean there is now more competition? Well, in reality only the minority of marketers are prepared to make the effort to write quality content.
Are you one of them? If not then I believe you are making a mistake. The sooner you start the better or you will have a lot of catching up to do!
By the way do you want to a sustainable income online? If so then download my brand new free eBook on how to maximize your profits by creating your own high quality products quickly: Super Fast Product Creation
Or visit My Blog for more step by step help.
Article Source: http://EzineArticles.com/?expert=Kay_Franklin
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